Brand Me a Journalist

Using Social Media to Create a Professional Niche

Archive for the ‘Digital Reporting Tools’ Category

Social Media One-Night Stand offers latest resources, supportive community for social media pros

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As a recent transplant into New York’s journalism community, I’m constantly keeping an eye out for opportunities to connect with other news and social media professionals. This is a huge media community, and breaking into it can be overwhelming. How does a new arrival find her people? Fortunately, New York has professional organizationsonline groupsmeet ups and conferences for journalists working in all areas and at all levels of the craft. As a journalist working in social media, I was excited to find Columbia University journalism professor Sree Sreenivasan’s Social Media One-Night Stand: An Advanced Workshop for Journalists, Bloggers & Media Professionals. This intensive, inexpensive way to learn about new online tools and connect with others doing similar work not only exposed me to valuable resources for updating my skills but also unexpectedly gave me a network of colleagues to get to know.

We're not rude; we're social media specialists.

Don’t worry, we’re not rude; we’re social media specialists. #cjsm (Photo by Jennifer Gaie Hellum)

For less than $150, attendees of the evening workshop saw a quick-paced lineup of presentations that ranged from tips from high-profile social media specialists to demonstrations of new tools and success stories from entrepreneurs:

We also got what felt like a social media pep rally from Sree, the event’s host. His boundless enthusiasm for social media showed as he appealed to us to share content – a lot of content.

Throughout the evening, Sree encouraged us to embrace the intimacy of social media, saying “This isn’t a flight; get up and walk around! Take pictures up close and share them on Instagram. Tweet what you’re learning. And make sure you include the hashtag #cjsm!” We were an obedient bunch, to put it mildly. Not only did we send hundreds of tweets with the presenters’ advice, we also shared Sree’s ad-libbed tips – and tagged them with #cjsm, of course: 25 Sree tips, as shared during the #cjsm Social Media One-Night Stand

  1. LinkedIn is highly underappreciated. Work on it. You are more than your job title. (via @redheadlefthand)
  2. Trying to learn LinkedIn once you’ve been laid off is too late. (via @dimitrakny)
  3. Keep and open mind but don’t let your brain fall out. (via @Manhattan_Mama)
  4. Practice social media skills when you don’t need them so they’re there when you do. (via @IlanaKowarski)
  5. If you can build a great quality product, the money will come later. Don’t think about your exit strategy. (via @soorajgera)
  6. Find the social media that works for you! (via @KapsSocial)
  7. Do something because you love it, not because you will make money doing it. (via  ‏@AudreyPadgett)
  8. Think of your social media sites as your embassies. Your website is your home. (via @AmyVernon; tip later attributed to @JimReynolds)
  9. Flipboard is the first social media I check early in the morning. (via @riotta)
  10. Social Media is a great way to amplify your message but takes effort and works best when you are passionate. (via @Manhattan_Mama)
  11. Be an early tester and late adopter of tech. (via @AndreaSmith)
  12. Add to your bucket list: work for a startup. (via @redheadlefthand)
  13. Laser-focus think about your brand. (via @CornichonP)
  14. Be careful about building your brand around your employer.  (via @redheadlefthand)
  15. For Twitter usernames, pick shortest possible, recognizable handle. Or at least memorable. (via @7SkiesTech
  16. Putting your employer’s name in your Twitter bio is like tattooing your boyfriend’s name on your arm. (via @IlanaKowarski)
  17. Use social media with a spirit of generosity. Give ppl useful info, and you will gain a following. (via @IlanaKowarski)
  18. Numbers aren’t everything. You can have a small # of followers and be doing great work on #socmedia. (via @IlanaKowarski)
  19. Embed codes are changing the world and we need to understand them. (via @esills)
  20. Every piece of content should be clickable, linkable, likable, shareable, embeddable. (via @JenniferPreston)
  21. If you’re good in real life, you can be great on Twitter. (via @ckanal, attributed to @ericaamerica)
  22. Your Twitter bio should reflect the best, current you. (via @AlexisGelber)
  23. The header photo on your Twitter profile is a great way to share something about yourself. Use it to highlight your brand. (via @jghellum)
  24. If you can’t add to the signal, don’t add to the noise. Add value when you post on Twitter. (via @JenniferPreston)
  25. Humility is important on social media. It comes across better than boasting.(via @IlanaKowarski)

In between presenters, Sree shifted from master of ceremonies to head cheerleader, as he spent the breaks giving shout-outs to industry leaders as well as attendees with success stories. Whether promoting the work they do or the paths they took to get there, he shared the stories of those on hand who had used social media to develop a niche, promote their brands and establish their careers. (These introductions continued to the very end of the evening, when he and a few dozen die-hard attendees gathered for late-night pizza nearby.)

And for those who ended the night perhaps overwhelmed by the tasks and responsibilities that go with being a social media specialist, Sree offered words of reassurance with this final, insightful slide:

 

#ONA12 personal-branding takeaway: First, claim your name

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During the three years I’ve been talking with journalists about branding, I’ve frequently been asked how I decide which social media platforms to be on. Every new social platform offers potential for generating stories, enhancing content or engaging the community, so how do I determine which ones will indeed be useful to me?

Of course, no one knows which tools will become staples and which will be forgotten, but that doesn’t mean you should wait before signing up when you hear about a new one. At this year’s Online News Organization conference in San Francisco, I heard what now will be one of my personal branding mantras for trying new tools:

First, claim your name.

I’ve always told journalists to purchase custom domain names for personal branding purposes after Dan Gillmor urged each of us grad students to buy our vanity URLs. But the “claim your name” approach also applies to experimenting with any online tool that might become part of your reporting arsenal.

In the session “Pinterest, Instagram, Google+: Keep Up, Keep Sane,” panelists NYU journalism professor Farai Chideya and Breaking News/NBC News Digital’s senior editor Stephanie Clary offered strategies for managing the many emerging digital resources for journalists. Both encouraged reporters to sign up when they hear about a new tool, dabble to gain a general understanding of its use and monitor how “superusers” take advantage of its unique reporting value.

 

Not only does checking out new platforms keep you familiar with emerging digital tools others are using, getting in early allows you to secure your username before someone else gets it. Usernames should signal identity, and for journalists, credibility and value. If you miss out on claiming your byline or something recognizably close to it, you miss opportunities to connect with your community.

In the session “#NOFILTER: How Social Photography Is Changing News and Journalism,” UC-Berkeley assistant professor Richard Koci Hernandez offered this classic example of the Los Angeles Times’ failure to secure its name on Instagram:

 

So grab your phone and claim your Instagram name before someone else does. Then make sure you’re at least signed up and ready to use these established digital platforms, creating custom URLs where available:

If you’ve tried out other platforms that you’ve found helpful, add them in the comments.

Written by Jennifer Gaie Hellum

September 26, 2012 at 1:27 am