Resources for building your brand as a journalist
When I speak with journalism students about their personal brands, I always stress they shouldn’t wait until they’re graduated to establish their online presences. Everything they need to share their bodies of work and begin distinguishing themselves within the profession is right at their fingertips. Seriously, it’s all there.
So where should they begin?
I’ve created a blog resources page that lists the links I provide students to get them started. It reflects my approach to personal branding for journalists:
- Know yourself.
- Know your goals and values.
- Know how, where and to whom to communicate those qualities effectively.
Understanding your personality, skills, talents and life experiences allows you to make smart choices about where you fit in the newsroom. If you can articulate your career goals and value system, you can target employers and opportunities to reflect them. Ultimately, the self-awareness you gain from defining your brand as a journalist will make it easier to authentically engage your audience, connect with colleagues and build trust with the public.