Brand Me a Journalist

Using Social Media to Create a Professional Niche

Committing (to) 26 acts of LinkedIn kindness

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As news organizations marked the first anniversary of the Newtown mass shooting last December, I noticed the revival of the #26acts and #26actsofkindness hashtags on social media. You may recall the hashtags originated when NBC’s Ann Curry appealed to her Twitter followers to commit 20 acts of kindness in honor of the shooting victims:

She eventually included the six adults who died, and the #26acts campaign went viral. Curry’s appeal inspired gestures from around the world. I loved seeing such an outpouring of kindness, and my family decided do our part by focusing on Hurricane Sandy relief. (I tweeted about it to support the effort and, to my surprise, ended up getting picked up in local news coverage of the acts.)

When the hashtags reappeared last month, I knew I wanted to join in again. I had recently given a talk about strengthening your LinkedIn profile and at the time was in the middle of helping my sister-in-law update hers. It felt really good to share what I knew to help with her job search –I’m an ESFJ, remember? – and in both of these instances, I realized how much I take for granted what I’ve learned as a social media specialist. What for me is a daily task can, for some, be an overwhelming obstacle. So I decided to help 26 friends and families members update their LinkedIn profiles and was really pleased to see how quickly people accepted the offer.  (Full disclosure: This tweet may suggest I’ve completed all 26 profiles, but I still have a few to go.)

A friend saw my tweet and encouraged me to blog about this experience, but at the time I didn’t see how it might be relevant to this blog. I really just wanted to do something nice for people I care about. That said, as I’ve worked with the first wave of profiles, I’ve already realized how this experience does, in fact, apply to an essential element of personal branding I’ve written about so many times: if you want to find success in your career in the age of social media, share what you know. That generosity of spirit builds trust and strengthens relationships, two essential factors in a successful journalism career. You may not immediately recognize the value of that sharing, but it will pay off.

I already have learned so much from this experience – yes, about LinkedIn and personal branding, but even more so about the rich stories within the professional lives of my friends and family. I’ll blog more about this surprisingly rewarding endeavor when I’ve completed my commitment.

Update: My sister-in-law got a call from a connection the day after I posted this. A former student of hers had seen her updated LinkedIn profile, which included the words “seeking position” in the headline and “willing to relocate” in the summary. The colleague said her company had an opening my sister-in-law was perfect for and that it needed to fill the position immediately. I generated a resume from her profile, and she got an interview. Two days later, they hired her on the spot.

Written by Jennifer Gaie Hellum

January 7, 2014 at 3:06 pm

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