Brand Me a Journalist

Using Social Media to Create a Professional Niche

Video Resumés as Part of Your Brand

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I saw a story on the ABC Nightly News about how Tufts University is now accepting one-minute video elements with prospective students’ applications.

The story got me thinking of how this generation of multimedia journalists could incorporate such videos into our portfolio sites. These promotional video not only show examples of video editing and writing skills but also allow entrepreneurial journalists to express why they’re interested in their beats and highlight their personalities.

I wonder what my classmate who loves meteorology and horses would create to showcase her engaging personality and specialized knowledge. Or how another classmate would demonstrate how she speaks three other languages.

In the past, only broadcast journalists had a venue for looking into a camera and telling viewers why they’re passionate about the work they do. Now any of us can share our stories, on our blogs or on our personal websites, to connect with our communities as well as potential employers.

Written by Jennifer Gaie Hellum

March 3, 2010 at 11:41 pm

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