Brand Me a Journalist

Using Social Media to Create a Professional Niche

Resources: Building your brand

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I’ve referenced these resources within various posts or shared them with students when I’ve given guest lectures but thought it would be helpful to collect the links on a separate blog page. I’m happy to update the lists when I learn about new tools, so feel free to make recommendations  in the comments if I’ve overlooked ones you’ve found useful.

 

UNDERSTANDING YOUR BRAND

Defining your authentic self:

Personal branding recommended reading:

 

COMMUNICATING YOUR BRAND

Social media platforms and groups relevant to journalists:

General personal branding pages:

Comparison article: http://mashable.com/2012/06/15/personal-branding-websites/

Journalism-specific portfolio sites:

Comparison article: http://www.poynter.org/how-tos/career-development/209794/digital-portfolios-for-journalists-what-are-your-options/

Content creation tools:

Comparison article (includes other platforms): http://www.lifed.com/7-best-blogging-platforms

Content curation tools:

Comparison article: http://www.journalism.co.uk/news/five-types-of-content-curation-tools-for-journalists/s2/a552589/

Finding your written voice:

  • This series of 16 blog posts discusses how personality type influences a writer’s voice and writing process. Here’s the ESFJ link (my profile); links to the other 15 personality types are at the bottom of the post.

 

DEVELOPING YOUR SKILLS AND PROFESSIONAL NETWORK

Journalism-related Twitter chats:

Comparison article: http://ijnet.org/blog/five-twitter-chats-journalists

Journalism sites:

Journalism organizations and associations:

Written by Jennifer Gaie Hellum

October 10, 2013 at 9:21 pm

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