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Using Social Media to Create a Professional Niche

Social Media and Personal Branding Consulting Services

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As a personal branding consultant and coach, I help individuals and small-business owners use social media to show what they have to offer professionally. I work one-on-one with clients (primarily via phone) to develop tailored strategic plans to define their personal brands, share their stories and develop online presences that reflect their unique value within their fields.

I also provide social media strategic consulting for companies as well as personal branding guest lectures to undergraduate and graduate students.

 

LINKEDIN PROFILE COACHING

LinkedIn is the largest professional social network. Unfortunately, many people create LinkedIn profiles without really knowing why they’re doing it. They log in, follow the set-up prompts and end up with a half-completed profile that doesn’t take advantage of LinkedIn’s network or inspire connections with other users. What a missed opportunity!

By using an interview format to elicit interesting anecdotes, identify talent themes and discuss notable accomplishments, I’ve helped clients in every career stage highlight their experiences to take full advantage of LinkedIn’s powerful features and resources:

  • High-school students
  • College students
  • Mid-career professionals and entrepreneurs
  • Stay-at-home parents returning to the workforce/encore careers
  • Unemployed professionals
  • Retirees

LinkedIn package:

I’ll start with your existing resume or profile and work with you to update it to reflect LinkedIn best practices. After we finish your profile, I’ll walk you through the site’s networking and job-search features.

Cost: $450

  • Two 90-minute coaching sessions including personal-branding consultation and LinkedIn tutorial
  • Profile completion
  • Session notes, resources and personalized post-session task lists
  • One 30-minute follow-up session for final editing after recommended tasks are completed
  • Up to five brief follow-up emails/calls/texts

Job-search package:

In addition to the above LinkedIn services, I’ll take your existing resume and update it to reflect current format best practices and edit it for style and grammar. I’ll then provide an audit of the verbs you’ve used to assess whether they reflect the work you’ve done and the talents you uniquely offer. Following this initial analysis, we’ll work together to craft concise job descriptions and highlight your accomplishments. Finally, we’ll apply your updated resume content in a narrative format suitable for LinkedIn’s environment.

Cost: $900

  • Resume editing with verb audit
  • Talent-theme assessment
  • Resume review and collaboration session
  • Two 90-minute LinkedIn coaching sessions including personal-branding consultation and tutorial
  • Profile completion
  • Session notes, resources and personalized post-session task lists
  • One 30-minute follow-up session for final editing after recommended tasks are completed
  • Up to five brief follow-up emails/calls/texts
  • Additional hourly sessions available for in-depth job-search strategic planning

 

LINKEDIN WITH ADDITIONAL SOCIAL MEDIA COACHING

Once we’ve established your presence on LinkedIn, we’ll work together to define your needs, strategic goals and objectives and determine which additional social media platforms can best help you communicate your personal brand in your voice.

  • LinkedIn
  • Facebook
  • Twitter: TweetDeck/Hootsuite, Twitter chats and lists
  • Pinterest
  • Instagram
  • Pinterest
  •  Google+: Gmail, Google resources, Google Hangouts, Google alerts
  • Blogging and other content-creation/content-curation platforms
  • Social selling

Social-media package:

I’ll show you how to effectively communicate a consistent personal brand across several social media platforms.

Cost: fee based on scope of project and number of social media platforms

  • Profile creation/improvement coaching in best practices
  • Session notes, resources and personalized post-session task lists
  • Up to five brief follow-up emails/calls/texts

 

SOCIAL-SELLING COACHING/CONSULTING

The realities of our multi-screen culture require sales professionals to be knowledgeable about the various social platforms and how people and advertisers are using them. Social selling incorporates the various social media platforms into your sales strategy, and LinkedIn has established itself as a leader in the social-selling conversation.

Social-selling package:

I’ll teach you and your team how to use LinkedIn and other social media to do market research, build your networks and develop relationships with existing and prospective clients.

Cost: Coaching, seminar and workshop fees based on scope of project

  • Seminar format or individual coaching sessions
  • Materials include session notes, resources and post-session task lists
  • Up to five brief follow-up emails/calls/texts

 

If you’re interested in improving your social media presence, email me at jennifergaiehellum@gmail.com or contact me on LinkedIn to set up an appointment.

 

 

Written by Jennifer Gaie Hellum

August 29, 2014 at 12:15 am

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