Posts Tagged ‘Awareness’
Today I saw two tweets announcing workshops for journalists to learn how to harness social media tools. One was for USA Today’s free webinar today taught by Awareness, Inc., a Burlington, MA social media marketing firm.
The other tweet announced five workshops led by Columbia School of Journalism dean of student affairs and professor Sree Sreenivasan. He’s a highly regarded technology and social media expert who appears to “walk the walk”: He blogs, hosts webcasts, is an active user of Twitter (@sreenet) and his Facebook profile, where he uses his fan page to promote the free workshops he conducts across the country teaching journalists about social media. The classes range from basic to advanced, and from the comments on his fan page, appear to have a strong following.
Whether you’re looking to build your personal brand or looking for story ideas, sources or background information, social media can open you to a word of instant, direct access to people. So if you can’t find Sree Sreenivasan’s workshops near you, take some time to search for a webinar or workshop in your area, or ask someone you know to give you a quick lesson.
Using social media isn’t that tricky; you just have to be open to the possibility that these tools that can be used for navel-gazing do, in fact, have powerful uses for journalists.