Posts Tagged ‘#ONA12’
As a transplanted journalist from Phoenix, Arizona, I’ve been amazed by the opportunities in New York to meet other journalists and participate in discussions about our profession. I’ve stayed out late at Sree Sreenivasan’s Social Media One-Night Stand, had a lovely conversation with the late David Carr at The BBC College of Journalism and New York Times Social Media Summit and heard TIME’s Callie Schweitzer wow the audience at Google for Media: New York. One fantastic event after another, always with all-star talent. At each one, I’ve gained knowledge, caught up with acquaintances and met people I’d followed online for years. And every time, I went to the event alone.
Actively networking is a core element of having a strong personal brand, and it means taking social risks. Some people genuinely enjoy meeting new people at professional events, but many find it awkward and stressful. In my case, networking is vital for finding clients for my social media coaching business, but it also keeps me connected to my journalism colleagues. (I freelance from home as a means to balancing career and family, so I work alone most of the time.) I live just outside the City, and attending evening events gets tricky with family commitments. And although I’m definitely an extrovert, going to events alone still intimidates me. Too often, the difference between my hearing about networking opportunities and actually seizing them comes down to three obstacles: calendar, commute — and courage.
Over the past month, however, I’ve made the decision to feed my extroverted soul and connect with the New York journalism community. I got out of my comfort zone — and my kitchen, where I usually work — and headed into the City.
- Clear the calendar: Volunteer your time and talent. Even though my son’s college-acceptance campus visit and my husband’s 50th birthday celebration conflicted with the Women in the World Summit’s three-day event, I changed my schedule around so I could work with WITW’s audience development manager Niketa Patel. I’d met Niketa at the 2012 Online News Association conference and jumped at the chance to be on what I dubbed #TeamNiketa. She recruited a group of social media professionals with journalism, PR and marketing jobs to help her implement the event’s multi-platform social media plan, and we in turn got exposure to new social media tools (including Snappy TV and the Twitter Mirror.) We also received a behind-the-scenes view of the hard work and tremendous heart that goes into producing this high-quality live event. And as an unexpected bonus, I got to catch up with a former classmate covering the event whom I hadn’t seen since she got married.
- Make the commute: Get together with j-school friends. When I was in graduate school at Arizona State University with the above-mentioned bride, I was 10-20 years older than the other students in my cohort. A few of them moved to the City after graduation. I love that they invite me for drinks or to parties when they get together on the weekends, but often my family’s schedule makes it inconvenient to join them on a weeknight. Inconvenient? Yes. But did I get in my car and drive in to celebrate my friend Justin’s selection for a prestigous fellowship? Absolutely. Seeing these dear friends gives me a chance to talk shop with other journalists, and we always end up discussing our careers options, issues and goals with each other.
- Find the courage: Meet Twitter-life colleagues in real life. With so many quality journalism schools in New York, you can regularly find panel discussions relevant to just about any niche. On one particular day, I saw a tweet inviting the public to the CUNY Graduate School of Journalism for a panel on journalists and their social media brands, hosted by its new social journalism master’s degree program director Carrie Brown. I’d met Carrie years ago on Twitter and planned for the past six months to connect with her IRL following her move to the City from the University of Memphis. I had no idea if we’d hit it off, but she recognized me right away and we talked like old friends. By dropping everything and heading down to the event, I met @brizzyc, my fellow Wisconsin sports fan and social media specialist, and got introduced to another high-profile j-school in the process.
For many journalists, attending events and meeting new colleagues is part of their work routine or social life. But for some freelancers, introverts and other people who are simply too busy or intimidated, networking takes tremendous effort. It’s true sometimes you’ll leave wondering whether it was worth your time, but you never know when it will pay off.
Did I mention we volunteers got invited to the Women in the World wrap party? Yep, and as usual, I went to it alone.
During the three years I’ve been talking with journalists about branding, I’ve frequently been asked how I decide which social media platforms to be on. Every new social platform offers potential for generating stories, enhancing content or engaging the community, so how do I determine which ones will indeed be useful to me?
Of course, no one knows which tools will become staples and which will be forgotten, but that doesn’t mean you should wait before signing up when you hear about a new one. At this year’s Online News Organization conference in San Francisco, I heard what now will be one of my personal branding mantras for trying new tools:
First, claim your name.
I’ve always told journalists to purchase custom domain names for personal branding purposes after Dan Gillmor urged each of us grad students to buy our vanity URLs. But the “claim your name” approach also applies to experimenting with any online tool that might become part of your reporting arsenal.
In the session “Pinterest, Instagram, Google+: Keep Up, Keep Sane,” panelists NYU journalism professor Farai Chideya and Breaking News/NBC News Digital’s senior editor Stephanie Clary offered strategies for managing the many emerging digital resources for journalists. Both encouraged reporters to sign up when they hear about a new tool, dabble to gain a general understanding of its use and monitor how “superusers” take advantage of its unique reporting value.
— Janine Bennetts (@J9Bennetts) September 21, 2012
Not only does checking out new platforms keep you familiar with emerging digital tools others are using, getting in early allows you to secure your username before someone else gets it. Usernames should signal identity, and for journalists, credibility and value. If you miss out on claiming your byline or something recognizably close to it, you miss opportunities to connect with your community.
In the session “#NOFILTER: How Social Photography Is Changing News and Journalism,” UC-Berkeley assistant professor Richard Koci Hernandez offered this classic example of the Los Angeles Times’ failure to secure its name on Instagram:
So grab your phone and claim your Instagram name before someone else does. Then make sure you’re at least signed up and ready to use these established digital platforms, creating custom URLs where available:
If you’ve tried out other platforms that you’ve found helpful, add them in the comments.