BrandMeA Journalist

Duftmarketing Lösungen für den Einzelhandel is one of the most powerful and influential  aspects of a customer experience. When used to its full potential, scent can heighten the perception of a brand and create a strong emotional connection with customers. This in turn can lead to improved dwell time and increase sales. Scent Marketing is a subtle way to reach your audience, influencing them both consciously and subconsciously.

Scent Marketing Solutions for Retail

A distinctive and consistent scent can become an important part of a brand’s identity, setting it apart from competitors and creating a recognisable memory for your customers. Combined with your logo and colour, it becomes a key element in your store’s branding.

Studies have shown that pleasant scents can significantly increase how much customers spend, as well as improving their perception of a store. Shoppers will also underestimate their shopping time by 26% and visit three times more sections when they are exposed to a pleasant scent.

Scent is an incredibly effective marketing tool for retail, affecting the mind and emotions much quicker than written words or visual communication. This makes it ideal for a variety of different businesses, from restaurants and hotel chains to retailers and boutiques. For example, in a doctor’s office or hospital a soothing fragrance will help to calm patients and staff, while the fresh scent of flowers at a florist’s could encourage visitors to purchase gifts for friends and loved ones. Our experienced advisers are happy to advise you on the best retail scents for your business.